Automation, without the noise

NONUO

Removing the noise from production, logistics, and business automation.

More than 13 years of hands-on automation experience, applied across China, Japan, Southeast Asia, and the Middle East.

Production Automation ・ Logistics Automation ・ Business Automation

What we do

Too much automation is noise. So is too little.

NONUO identifies only the automation a site genuinely needs, designs it, and stays through implementation.

01

Production Automation

From line modification, robot deployment, and equipment renewal through to robot maintenance and industrial lubricants — automation grounded in what the floor actually runs.

Industrial robots (line / cell) Robot maintenance Industrial lubricants
02

Logistics Automation

Sorting, conveying, storage, and control systems combined to match real throughput and real operations — nothing excessive, nothing missing.

AGV / robotic sorting AS/RS storage WMS ・ TMS
03

Business Automation

Connecting separate systems through E-HUB and surfacing KPIs and operating status, so that only the information a decision actually needs remains.

WES ・ MES E-HUB integration KPI visibility
Technical scope

The systems and technologies we work with.

From the physical layer of the production line up to the management systems above it, combined to fit the site.

Production

Industrial robots (line) Industrial robots (cell) Robot maintenance Lubricants (metalworking) Lubricants (equipment)

Logistics

AGV sorting Robotic sorting CTU sorting T-SORT sorting KIVA sorting Multi-level tote sorting Conveyor sorting PTL picking AS/RS (pallet / case) Four-way shuttle Conveying systems

Management

WMS TMS WES MES OMS BMS ROS E-HUB integration
Coverage detail — core functions
ASN management Inbound inspection Multi-owner management Zone & location management Wave management Putaway / picking allocation Replenishment & value-added Cycle count & inventory analytics
Outbound inspection & packing Loading & dispatch Cross-docking Container management RFID integration Labor management Freight costing & settlement (BMS) Route optimization (ROS)
Track record

What we have actually built and run.

NONUO has delivered production and logistics system builds, industrial robot maintenance, and industrial lubricant supply — automation grounded in the realities of the floor.

$5M+
Peak Annual Revenue (USD)
6
Core Team at Peak
2
Operating Regions — China / Japan

Delivered across automotive and automotive parts, industrial equipment and factory automation, construction and agricultural machinery, electrical and building equipment, retail and distribution, and trading. The working team combines software engineers from e-commerce platform backgrounds with electromechanical engineers from automation equipment manufacturers.

System patterns — representative configurations

Robotic mixed palletizing

AGVs consolidate full pallets; robots break them down against store orders, apply labels, and palletize in one continuous flow. Two depalletizing positions and five palletizing positions linked by a labeler.

Outbound throughput 230 cases/hour

Conveyor sorting and dispatch

PTL-guided picking with inline verification, automated weight checking and reject-out on a powered conveyor, carton sealing and labeling, through to robotic palletizing. A separate empty-carton line and a gravity work line run alongside.

Operators 15 → 7 / throughput more than doubled
Selected clients
Automotive OEM (US / China) Automotive Tier 1 (Japan / Europe) Industrial equipment & FA (Japan / Europe) Construction & agricultural machinery (Japan) HVAC & building equipment (Japan) Diversified electronics (Japan / Korea) Apparel retail (Japan) Convenience store chain (Japan) Trading house (Japan)

Listed by industry category out of respect for confidentiality obligations. Individual company names and project details can be discussed in person, within what we are permitted to disclose.

How we work

Three steps to remove the noise.

01

Identify

Separate the automation a site genuinely needs from the complexity it does not.

02

Design

Design automation that fits — nothing excessive, nothing missing, nothing forced.

03

Implement

Stay through implementation, until it holds on the floor.

Why "NONUO"
"NONUO" is short for "no noise".
A commitment to bring no unnecessary interference or complexity onto the floor.
— NONUO, brand origin
Founder

Simon Xie

Sales Director, AIOI Systems (Toppan Holdings Group)

More than 13 years in production and logistics automation. Has built and scaled automation businesses across Japan, Southeast Asia, and the Middle East from both the commercial and the technical side, with hands-on knowledge spanning PLC/HMI and CAD design through to AI / OT / IT integration.

Japanese (JLPT N1) ・ English (Business Level) ・ Chinese (Native)

2010 – 2011
Channel Sales
2012 – 2015
NK Metal (Japan)
2015 – 2019
Fuji Conveyor Trading
2019 – 2021
Idemitsu Lubricant
2021 – Present
AIOI Systems — Sales Director
Founder's delivery record
2025
Kakegawa, Japan

VNA conversion of a large distribution center

Led consulting, VNA planning, technical proposal development, layout and equipment selection, commercial negotiation, and coordination across the client, the parent group, and the logistics operator. 46,800 m² of a 60,000 m² distribution center was in scope, deployed over six months without stopping operations.

Aisle width 3,200 → 1,580 mm / pallet locations 9,200 → 12,000 (+30% storage capacity) / JPY 400M investment
2025
Saudi Arabia

SPS line for an automotive plant

Served as core lead for operations design, site layout, system architecture, hardware selection, power and ELV planning, solution development, commercial negotiation, and cross-functional coordination. Integrated SPS picking, line call, RFID/RTLS, SCADA/KANBAN, and lineside delivery into a single system.

USD 5M+ total project value / designed to a 30-second-per-vehicle takt target
2021 – 2025
Multi-region, China

Convenience store DC network

Led demand forecasting, volume and growth planning, warehouse layout, logistics flow optimization, workforce planning, and integrated software and hardware architecture. Rolled out repeatably across Tianjin, Beijing, Shijiazhuang, Jinan, Chengdu, Shanghai, and Zhejiang.

Ambient O-to-P up to 1,000 boxes/hour / cold-chain three-temperature DAS at 600 lines/person-hour and up to 360,000 pieces per 6 hours — supporting a network of nearly 7,000 stores
2017
Dongguan / Taicang / Tianjin, China

Corrugated board production line automation

Led solution design, engineering coordination, delivery oversight, commercial execution, and payment collection. Integrated sheet feeding, printing and forming, strapping, palletizing, stretch wrapping, and outfeed into a single production system, holding both the delivery dates and stable operation.

RMB 30M investment per line

These are projects the founder delivered while employed elsewhere, and are kept distinct from NONUO's own contract record. Clients are shown by industry category out of respect for confidentiality obligations.

What's next

Where NONUO goes next.

NONUO is growing the automation know-how it has built into a more independent business — removing noise from more sites, across production, logistics, and business automation.

Turning execution speed into durable strength. Not answers that work once, but configurations that hold up again on a different site, in a different country. Extending what we have built in China and Japan into Southeast Asia and the Middle East.